Ferrarelle also approached Gentlebrand for Fonte Essenziale, a natural thermal mineral water with beneficial hepatobiliary and intestinal properties. Its unique positioning and prescriptive pattern of use needed packaging expressing individual consumption and digestive well-being, and affirming it as mineral water. Despite the 1-litre format of outdoor use, this water is drunk at home. Analysis of domestic use inspired an elegant, unadorned design based on water glasses. Transparent preform thicker than PET litre bottles leant luminosity and transparency typical of premium horeca-sector glass products. Along with a flat base and simple label, this conveys quality, purity and perfection.